Medium - Disrupting the Black & Whites of Reading



Today’s Brew is for Medium
Brew date: 21th August
Type: Served Hot, to be Consumed a.s.a.p.

Medium is a blog-publishing platform founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. The platform has evolved into a hybrid of non-professional contributions and professional, paid contributions,

Medium’s critical success factors is its a platform software which provides a full WYSIWYG (What You See Is What You Get) user interface when editing online, with various options for formatting provided as the user runs over text. Entries can be recommended and shared across other people. User Posts can be upvoted to increase popularity and content can be assigned a specific theme. Medium uses the system of recommendations, similar to "likes" on Facebook, to up vote the best articles and stories. The Tag system divides the stories into different categories to let the audiences choose. Not only does Medium make the Content Social, but it as well allows a unique In – Text Commenting, which helps Users to share thoughts to the specific Context. All in all, The Brew believes that Medium is redefining the reading completely along with moving closer to Consumer’s value chain of Interests and Sharing.

And hence, The Brew firmly believes that Medium with its Features, Experience, Design and Construct is appropriately placed to create a larger disruption, not limiting to just blogging, but to entire Online Reading extending to Organized segments of Books, Subscription based Reading etc.

To understand the business model of Medium, check out the following links:

The Brew will analyze Medium on the following parameters:
a) Business Analysis:

1)    Competence of Technology, Design, Consumer Experience and Social
2)    No Cognitive Overheads, Focus is on Consumer Need of Reading and Sharing, not on Product, as the Context is defined. Medium in a very subtle way imposes a Cognitive Push on the Reader to write, write good and invest time in it.
3)    Extending to the Continuum of Reading – Disrupting the Published Content segment
4)    Building Competence of Recommendations, Analytics and Tags – Extending Medium in the space of Personalisation and Social
5)    Platform for Curated Content from Web – Medium, an Ecosystem of Reader, Feeds and Relationships


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