Today’s brew is for Twitter,
Brew Date: 4th July 2015                                               
Type: Served Hot – Redefine and Transform brew

Why Twitter needs to make more sense to go beyond tweets ? And How?

To understand the business model of Twitter, check out the following links:

The Brew will analyze Twitter on the following points:
a)     Business Analysis
b)    Improvisation to Business Strategy (Not required, the frameworks are all laid in the Business Analysis part)

a) Business Analysis:
    1)    Lack of Vision, Purpose, direction, Value proposition
    2)    Twitter, a Product Company in Technology rather than going the other way round
    3)    Absence of Value Prop, Contribution to Impact understanding leading to ignorance of Competence
    4)    Dysfunctional Strategy & Eventual Competition
    5)    Opportunities missed – 140, @#, Open Social Network
    6)    Pivot, Value Prop, Vision and USP

    7)    The Social Network Magnet